Founder & Lead Developer
Alison Iddings
Alison Iddings, the founder of City of Oaks Marketing, brings with her over 30 years of experience in development, specializing in SEO strategy, and a background in design from the prestigious California Institute of the Arts. Dedicated to innovation, she seamlessly blends design and functionality to create impactful digital solutions.
About Alison
Alison Iddings, the founder of City of Oaks Marketing, brings with her over 30 years of experience in development, specializing in SEO strategy, and a background in design from the prestigious California Institute of the Arts. Dedicated to innovation, she seamlessly blends design and functionality to create impactful digital solutions.
Articles by Alison
AI Visibility Monitoring: How to Track What AI Says About Your Brand
AI visibility monitoring explained: how to track whether ChatGPT, Perplexity, and Google AI Overviews mention your brand, get the facts...
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Building Websites for Everyone: What Cancer Survivors Teach Us About Inclusive Design
A new study of cancer survivors shows how common vision, dexterity, and focus barriers are online, and what inclusive design...
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How to Track Custom Query Parameters and A/B Tests in GA4
Track custom query parameters and A/B test variants in GA4 using event parameters and custom dimensions. Full Google Tag Manager...
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UTM Parameters for Google, Meta, and TikTok Ads (and How to Capture Them in WordPress Forms)
Add UTM parameters to Google, Meta, and TikTok ads the right way, then capture the query string in Gravity Forms...
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Microinteractions in Custom WordPress Themes: Drive Conversions with Code
Microinteractions drive conversions. Learn how custom WordPress themes give you full control over animations, hover effects, and user feedback. Code...
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Google Search Console Platform Properties: What Marketers Need to Know
What Google Search Console platform properties are, how they split your search data, and what marketers need to check after...
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Why Your 2026 Digital Marketing Strategy Needs a Major Upgrade
Discover why your digital marketing strategy needs a major upgrade in 2026. Learn how AI search, social SEO, privacy-first analytics,...
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Loop Engineering: What It Is, How It Works, and Why It’s Changing AI Development
Loop engineering is how AI systems think, act, and self-correct across multiple steps. Learn the core concepts, architecture patterns, and...
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WordPress Security Headers: What They Are, Why They Matter for SEO, and How to Set Them Up
Learn what HTTP security headers are, how they protect your WordPress site, and how to implement them on WP Engine,...
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Open Knowledge Format (OKF): What It Is & Why It Matters
Google’s Open Knowledge Format (OKF) standardizes how teams share context for AI agents. Here’s what it is, why it matters,...
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The “Explain-It-Later” Spec: How Agency Owners Make AI Work Maintainable
The Explain-It-Later spec: a documentation practice that keeps AI-generated code maintainable for agency teams — what it is and how...
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Demand Gen vs Display: Google Retires Standalone Display Campaigns (Migration Plan for Marketing Teams)
Demand Gen vs Display: what Google retiring standalone Display campaigns means and a step-by-step migration plan for marketing teams.
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llms.txt for Websites: What It Is, How It Works, and Does It Actually Do Anything in 2026?
What llms.txt is, how AI crawlers use it, and whether it actually does anything in 2026 — plus how to...
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Why PHP Still Matters in 2026: The Real Threats (and Why It’s Still Winning)
Is PHP dead in 2026? Not even close. See why PHP still powers a huge share of the web and...
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Winning the consensus layer: the new SEO battleground
Ranking #1 isn’t enough. Learn how the “consensus layer” works and how to earn AI mentions with clarity, diversity and...
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Blog Content That Ranks: The System That Actually Work
Learn a repeatable system to create content that ranks long-term: pillars + clusters, E-E-A-T, internal linking, and AI-assisted drafting.
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AI Chatbot Setup Guide: Knowledge Base, Configuration & Optimization
How to set up an AI chatbot for your website: knowledge base prep, configuration, and optimization so it answers accurately...
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How to Build an Intent-First SEO & Google Ads Strategy for 2026
Get actionable steps to boost SEO and Google Ads in 2026. Understand and map keyword intent, optimize content, and drive...
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Lovable.dev vs. a Custom WordPress Theme: Why the AI Shortcut Could Hurt Your Business
Discover why AI website builders falls short for SEO, accessibility, and long-term growth. Client-side React SPAs vs. custom WordPress themes
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Custom WordPress Development vs. Page Builders: Which is Right for Your Business?
Choosing between custom WordPress development and page builders? Compare costs, performance, SEO impact, and AI-readiness to make the right choice...
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How AI-Ready Architecture Delivered 200% Traffic Growth in 5 Months: TBG Homes Case Study
Case study: How comprehensive AI optimization, custom WordPress development, and technical SEO delivered 200% organic traffic growth, 177% performance improvement,...
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How to Optimize Content for AI Citation
Learn how to create answer-first content that AI models actually cite. Master semantic HTML, site speed, schema markup, and content...
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AI SEO Isn’t Replacing Traditional SEO—It’s Doubling Your Workload (And Here’s Why That’s Good News)
AI search is changing SEO forever. Learn why you need both traditional SEO and AI optimization in 2025, plus 12...
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Why AI LLMs Prefer Fast, Well-Optimized Websites (And What That Means for Your Business)
AI systems like ChatGPT and Perplexity cite fast, well-optimized websites more often. Learn why website performance impacts AI visibility and...
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How Custom WordPress Development Increased Mobile PageSpeed by 61% and Improved Core Web Vitals
Case study: how custom WordPress development lifted mobile PageSpeed 61% and turned Core Web Vitals green — the exact fixes...
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AI Model Testing Prompt Template for Your Brand: A Complete Guide to AI Brand Visibility
A copy-paste AI model testing prompt template to audit your AI brand visibility — see how ChatGPT, Gemini, and Perplexity...
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How to duplicate a page in WordPress
How to duplicate a page in WordPress: with the Yoast Duplicate Post plugin, without a plugin, and on custom-field sites...
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Optimizing Websites for AI Search Engines: ChatGPT, Gemini & Copilot
How to optimize your website for AI search engines: practical steps to get found and cited by ChatGPT, Gemini, and...
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10 ways to optimize and accelerate your WordPress website
Updated for 2026: ten ways to speed up your WordPress site, with current Core Web Vitals thresholds (LCP, INP, CLS),...
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How to Optimize Contextual Links for SEO
Learn how to leverage contextual links that focus on relevance, authority & strategic placement to achieve sustainable growth for your...
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