Home builder websites that organize your inventory, rank in your markets, and sell homes while you build them.

At minimum: a page for every market you serve, a page for every community with its location, price range, and plans, a filterable floor plan library with real pages rather than PDFs, an available homes section that stays current, clear contact paths for buyers and realtors, and structured data so search engines and AI tools can read all of it. Underneath, it needs to load fast on a phone, since most buyers research on one, and it needs to be editable by your sales and marketing team without a developer.

By modeling inventory as structured content and connecting it to the systems you already use. Available homes become records with status, price, plan, community, and photos, managed in one place and displayed everywhere they belong. Where a builder has a construction tracking or CRM system, we integrate with it so status and pricing update from the source. For TBG Homes we built API integrations with the builder’s internal construction tracking so the site reflects what is actually available.

Yes, but only if each market has its own complete, distinct presence on the site: a market page, its communities, its available homes, and local structured data, rather than one generic site with a list of cities. TBG Homes serves Tuscaloosa and Athens, Alabama, two different markets with different buyers, and the site was architected with separate community pages, location-specific inventory, and market-targeted content for each. The result was 200% organic traffic growth in five months and rankings across both markets.

With a documented redirect plan covering every existing URL, one-to-one 301 redirects, updated internal links, and daily monitoring in Search Console through the first week after launch. When TBG Homes moved from thebuildersgroup.info to tbghomesal.com, every URL was mapped and no rankings were lost in the transition. Skipping that plan is the most common way builders lose years of earned search equity in a single weekend.

When listings are part of the builder’s model, yes. We have integrated IDX feeds and MLS data into WordPress sites and prefer to do it in a way that keeps the pages fast and the listing content indexable, rather than dropping in a widget that loads slowly and gives search engines nothing to read. For most production builders, though, the more valuable work is structuring the builder’s own inventory and plans, which no MLS feed does well.

Buyers increasingly ask Google’s AI Overviews, ChatGPT, and Perplexity questions like “best new home builders near Huntsville” or “four bedroom new construction under $400,000.” Those systems draw on structured data, consistent entity information, and direct-answer content. We build all three in: Organization, LocalBusiness, Product, and FAQPage schema, consistent market and community entities across the site, and FAQ sections written to be quoted. TBG Homes has seen growing appearances in Google AI Overviews since its launch.