Transformed Fidelity Bank’s website from a sluggish legacy system into a lightning-fast, modern web experience. I built a fully custom WordPress theme to eliminate plugin dependencies and optimize database efficiency, dropping load times significantly. To expand the site’s technical capabilities, I integrated secure financial APIs to support automated data synchronization and enhanced user tools. This technical overhaul paired a flawless user experience with a robust technical SEO framework, maximizing search visibility and organic reach.