Services
Custom WordPress Development
City of Oaks Marketing is Raleigh, NC’s premier web development agency. With us as your partner, you’re not just getting a service; you’re gaining a dedicated team committed to your success. We thrive on turning ideas into reality, leveraging our custom WordPress development services that perfectly align with your goals. From WordPress theme builds to WooCommerce development, we combine creativity and technical prowess to deliver results that resonate with your audience.
What’s included
Everything in a build.
A complete, modern WordPress engagement from kickoff to launch and beyond.
Our Work
From enhancing functionality to streamlining processes, our themes are built to meet your unique needs, avoiding unnecessary bloat.
HOPPR
How we rebuilt Hoppr.ai from Squarespace to custom WordPress: performance from 42 to 94, SEO score from 77 to 100, and Core Web Vitals passing outright.
Our Web Development Process
At City of Oaks Marketing, we follow a systematic and collaborative approach to create custom WordPress themes that exceed your expectations.
Consultation
Our journey begins with a comprehensive consultation. We take the time to understand your brand, goals, and target audience. This invaluable insight guides our design and development process.
Research & Discovery
During this phase, we delve deep into understanding your business, target audience, and industry, using market analysis, user behavior studies, and competitor research to shape your website's strategic direction, ensuring it meets immediate needs while positioning you for long-term success.
Design Concept & Wireframing
Next, our talented design team conceptualizes the theme, focusing on user interface (UI) and user experience (UX) design. We begin with wireframes to outline the structure and flow of your website, ensuring a seamless navigation experience.
Visual Design & Animations
Once the wireframes are approved, we move on to the visual design phase. Our designers bring your brand to life through captivating visuals and animations, while incorporating your logo, color palette, and brand elements. We focus on creating a cohesive and memorable design that resonates with your target audience.
Development & Optimization
Our seasoned developers work their magic, translating the design concepts into a functional WordPress theme. We adhere to industry best practices and standards, ensuring a robust and future-proof solution. We also optimize it for speed, SEO, and mobile responsiveness.
Copywriting & Production
Our skilled copywriters are adept at weaving a narrative that not only captures attention but also drives action. From attention-grabbing headlines to informative product descriptions and persuasive calls-to-action, we ensure every word on your website serves a purpose, guiding visitors toward meaningful interactions and conversions. With meticulous attention to tone, style, and messaging, our copywriting elevates your brand's voice, leaving a lasting impression on your audience.
Testing & Quality Assurance
Our dedicated team meticulously checks every aspect of the site, from functionality and usability to compatibility across devices and browsers. We conduct rigorous testing scenarios to identify and rectify any potential issues, ensuring a seamless user experience. Our commitment to quality assurance means that when your website goes live, you can have full confidence in its reliability, functionality, and ability to meet the needs of your audience.
Launch & Training
We strategically synchronize the unveiling of your website with targeted promotional efforts, maximizing its visibility and impact in the online landscape. We also provide comprehensive training to ensure you’re comfortable managing and updating your website.
Support & Optimization
Our team monitors the performance of your site closely, making any necessary adjustments to fine-tune the user experience and ensure optimal functionality. Our dedicated team also provides ongoing support to ensure your website is always up-to-date and safe.
Website Maintenance Plans
Gain peace of mind with on-call assistance, ensuring prompt solutions to any issues that may arise. Experience seamless updates directly to your website, covering various aspects like design, development, strategy, production, QA, and implementation. Our plans are tailored to keep your online presence not only running smoothly but continually evolving to meet the dynamic demands of the digital landscape. Trust us to handle every facet, from design enhancements to strategic updates, allowing you to focus on your core business while we take care of your website’s vitality.
Kickstart your journey toward a website that captivates and converts
Our team of experts is eager to bring your vision to life and help you stand out in the digital landscape.
Custom WordPress Development FAQs
Is custom WordPress development suitable for small businesses?
Yes. Custom WordPress development can be tailored to the specific needs and budget of small businesses — you get a fast, professional, fully owned site without the limitations of templates.
Can you work with our existing site?
Yes. We can rebuild, redesign or extend an existing WordPress site while protecting your content and SEO.
Do you use page builders like Elementor?
No. We hand-code custom themes for speed, security and full control — you are never locked into a builder.
Can I update my website content after it’s built?
Yes. We build on WordPress, the world’s most popular CMS, using adaptable custom fields rather than page builders — so you can effortlessly edit and adjust your content. We also provide training so your team is confident managing the site.
Our Web Development Capabilities
Our seasoned team specializes in crafting custom WordPress themes and plugins that redefine user experiences, setting your website apart from the rest.
Custom Development
WordPress Theme Development
WordPress Plugin Creation
WooCommerce Development
Semantic HTML
Advanced CSS
Custom PHP Coding
JavaScript
API integration
MySQL database management
DNS Management
Technical SEO
WCAG Standards
Website Deployment
HubSpot Development
HubSpot Integration
Salesforce Integration
Pardot Integration
Ongoing Support
WooCommerce Development in Raleigh, NC
Need an online store that’s fast, secure, and built to convert? Our WooCommerce development services cover custom storefront themes, checkout optimization, payment and shipping integrations, and performance tuning that keeps Core Web Vitals green even with large catalogs. Like everything we build, your store runs on clean, custom code with no bloated plugins or page builders slowing down your sales.
We serve Raleigh and the Triangle with WooCommerce builds, migrations, and ongoing support. Schedule a consultation to talk through your store.
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