Services
Web Development and Custom WordPress Development in Raleigh
City of Oaks Marketing is a Raleigh, NC web development company. We build custom WordPress themes, plugins, WooCommerce stores, and API integrations as hand-coded WordPress, with no page builders and no template bloat. Speed, accessibility, and search are handled during the build, and your team is trained to run the site afterward.
What’s included
Everything in a build.
What goes into a WordPress build here, from the first consultation through launch, training, and support afterward.
Our Work
Custom WordPress themes built around what each client actually needed, without the page builder and plugin weight that slows a site down.
HOPPR
How we rebuilt Hoppr.ai from Squarespace to custom WordPress: performance from 42 to 94, SEO score from 77 to 100, and Core Web Vitals passing outright.
Fidelity Bank
TBG Homes
Verdesian Life Sciences
Our Web Development Process
How a custom WordPress build runs at City of Oaks Marketing, from the first consultation through support after launch.
Consultation
We start by learning the business, who it sells to, and what the website has to do. That is what the rest of the design and build is scoped against.
Research & Discovery
We study your business, your audience, and your industry through market analysis, user behavior research, and competitor research, then set the site’s direction from what we find: what it has to do now, and where the business is heading.
Design Concept & Wireframing
We wireframe the templates first: page structure, navigation, and the path a visitor takes through the site. Layout and flow get settled before any visual design starts.
Visual Design & Animations
Once the wireframes are approved, we design each template using your logo, color palette, and brand elements, adding animation only where it helps the visitor. You see the designs in context before we build them.
Development & Optimization
We build the approved designs as a hand-coded WordPress theme using semantic HTML, CSS, and custom PHP, following current WordPress standards so the site stays maintainable. Speed, SEO, and mobile responsiveness are handled during the build rather than added afterward.
Copywriting & Production
We write the words on the page: headlines, product and service descriptions, and calls to action, in your brand’s voice and aimed at the action you want the visitor to take.
Testing & Quality Assurance
Before launch we test functionality, usability, and behavior across devices and browsers, and fix what we find. You get a site that works on day one rather than a punch list.
Launch & Training
We time the launch with the promotion you have planned around it, then train your team so you can manage and update the site yourselves.
Support & Optimization
After launch we watch how the site performs and adjust what needs adjusting, and we keep WordPress, the theme, and plugins updated and secure.
Website Maintenance Plans
Updates, backups, security monitoring, and on-call help when something breaks. Plans cover the ongoing work a live site needs across design, development, strategy, production, QA, and implementation, so your site keeps improving after launch instead of aging in place.
What Clients Say
Kickstart your journey toward a website that captivates and converts
Tell us what you’re building. We’ll give you an honest read on scope, timeline, and whether a custom build is the right call.
Custom WordPress Development FAQs
Is custom WordPress development suitable for small businesses?
Yes. Custom WordPress development can be tailored to the specific needs and budget of small businesses — you get a fast, professional, fully owned site without the limitations of templates.
Can you work with our existing site?
Yes. We can rebuild, redesign or extend an existing WordPress site while protecting your content and SEO.
Do you use page builders like Elementor?
No. We hand-code custom themes for speed, security and full control — you are never locked into a builder.
Can I update my website content after it’s built?
Yes. We build on WordPress, the world’s most popular CMS, using adaptable custom fields rather than page builders — so you can effortlessly edit and adjust your content. We also provide training so your team is confident managing the site.
Our Web Development Capabilities
We build custom WordPress themes and plugins in-house, and handle the integration and infrastructure work around them. This is what we work with day to day.
Custom Development
WordPress Theme Development
WordPress Plugin Creation
WooCommerce Development
Semantic HTML
Advanced CSS
Custom PHP Coding
JavaScript
API integration
MySQL database management
DNS Management
Technical SEO
WCAG Standards
Website Deployment
HubSpot Development
HubSpot Integration
Salesforce Integration
Pardot Integration
Ongoing Support
WordPress Development in Raleigh, NC
City of Oaks Marketing is a Raleigh, North Carolina web development company. We build custom WordPress themes, WooCommerce stores, API integrations, and platform migrations for businesses in Raleigh, Durham, Cary, Chapel Hill, and across the Triangle, and for clients around the country. Recent Triangle builds include the Law Offices of James Scott Farrin in Durham, moved off a proprietary platform onto a custom WordPress theme that is still in production more than five years later, and The Trust Company of North Carolina in Cary, a WCAG AA build for a regulated wealth management firm. Before founding the company, our founder built websites at Go Fish Digital, a Raleigh agency.
WooCommerce Development in Raleigh
Need an online store that is fast, secure, and built to convert? Our WooCommerce development covers custom storefront themes, checkout optimization, payment and shipping integrations, and performance tuning that keeps Core Web Vitals green even with large catalogs. Like everything we build, your store runs on clean, custom code with no bloated plugins or page builders slowing down your sales.
Development is one half of what we do; our Raleigh web design team designs the sites we build. Call 919-200-0201 or book a discovery call to talk through your project.
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