Agile Development

At City of Oaks Marketing, we bring a dynamic approach to web design and development through Agile development methodologies. With a proven track record of delivering outstanding digital solutions, we are committed to providing you with a website that not only meets but exceeds your expectations.

Why Agile Development Matters

Embracing Change for Better Results

In the fast-paced digital landscape, change is constant. Agile development allows us to adapt quickly to evolving trends, technologies, and user preferences. This means your website will always stay ahead of the curve, ensuring a seamless user experience and maximum engagement.

Transparent Collaboration

We believe in keeping our clients involved and informed throughout the entire development process. With Agile, you’ll have full visibility into the progress of your project. Regular check-ins and demos ensure that you’re not just a spectator, but an active participant in shaping your digital presence.

Faster Time-to-Market

Agile development emphasizes incremental progress. This means you’ll start seeing tangible results sooner. Our iterative approach allows us to deliver functional features in shorter cycles, getting your website up and running efficiently.

Our Agile Development Process

At City of Oaks Marketing, we’ve honed our Agile development process to perfection. Here’s a glimpse into how we bring your vision to life:

1. Project Kickoff and Discovery

We begin by conducting a thorough project kickoff meeting. This is where we dive deep into understanding your business goals, target audience, and unique value proposition. Our team collaborates closely with you to define the project scope, requirements, and desired outcomes.

2. User Stories and Prioritization

In this phase, we break down the project into manageable units called user stories. Each user story represents a specific functionality or feature. Together, we prioritize these stories based on their business value and complexity. This ensures that the most critical aspects are addressed first.

3. Sprint Planning

With the user stories in place, we move into sprint planning. Sprints are time-boxed development cycles, typically lasting two to four weeks. During sprint planning, we select a set of user stories to work on during the upcoming sprint. This plan is collaboratively established with your input.

4. Development and Testing

The development team swings into action, working on the selected user stories. Our developers follow best practices and coding standards to ensure the highest quality of work. Simultaneously, our QA experts rigorously test the features to identify and rectify any bugs or issues.

5. Daily Stand-Ups

Clear communication is the backbone of Agile development. Every day, the team holds a brief stand-up meeting to discuss progress, challenges, and next steps. This keeps everyone aligned and ensures that any roadblocks are addressed promptly.

6. Demo and Review

At the end of each sprint, we conduct a demo session. You get to see the completed features in action and provide feedback. This iterative feedback loop ensures that we’re consistently moving in the right direction and making adjustments based on your preferences.

7. Retrospective

After the demo, we hold a retrospective meeting to reflect on what went well and what could be improved in the next sprint. This continuous improvement process is integral to our commitment to delivering the best possible results.

8. Deployment and Launch

Once all features are developed, tested, and approved, we prepare for deployment. Our team ensures a smooth transition to the live environment, closely monitoring for any unforeseen issues. Your website is now ready to make its mark on the digital landscape.

Get Started with Agile Development Today

With City of Oaks Marketing, you’re not just getting a website; you’re getting a seamless, collaborative experience that prioritizes your goals and success. Reach out today for a free consultation, and let’s embark on a journey to elevate your digital presence together.