From Template to Custom: How We Rebuilt Hoppr.ai from the Ground Up
When Hoppr came to us, they had a Squarespace site that worked — but just barely. It looked like a Squarespace site. It performed like one too. As an AI-powered medical imaging company, Hoppr needed a web presence that matched the sophistication of their product. So we rebuilt it from scratch on WordPress with a fully custom theme, and the results speak for themselves.
The Numbers Don’t Lie
The most immediate way to see the difference is in the PageSpeed scores.
The old Squarespace site on mobile scored a 42 for Performance — deep in the red. The desktop version came in at 65, still firmly in the “needs improvement” category. Core Web Vitals were a mess: First Contentful Paint at 10.7 seconds on mobile, Largest Contentful Paint at 15.2 seconds. Total Blocking Time was a brutal 370ms.
The new WordPress site tells a completely different story: a 94 Performance score on desktop, with a green across the board on Core Web Vitals. LCP dropped to 0.8 seconds. Speed Index sits at 0.6 seconds. The site passed the Core Web Vitals Assessment outright.
A 1-second delay in mobile page load times can impact conversion rates by up to 20%.
That’s not a minor improvement. That’s a rebuild that actually worked.
Why Performance Matters for Hoppr
Hoppr is talking to radiologists, hospital administrators, and healthcare decision-makers. These are busy professionals with high standards. A slow, clunky website doesn’t just create a bad first impression — it signals something about how seriously a company takes quality. For a company whose entire pitch is precision AI, that’s a problem worth fixing.
Fast load times also have direct SEO consequences. Google uses Core Web Vitals as a ranking factor, and the new site’s 100 SEO score (up from 77 on the old site) reflects a foundation that search engines can actually work with.
A Custom Theme Built for This Brand
Squarespace templates are designed to be flexible enough for anyone, which means they’re optimized for no one. The new Hoppr site is built specifically for Hoppr.
The custom WordPress theme gives the team full control over layout, typography, and component structure without fighting against a platform’s assumptions. Sections are purpose-built rather than jury-rigged from generic blocks. The result is a site that actually looks like Hoppr, not like a medical AI company that picked a dark theme from a template marketplace.
Custom animations add motion that feels intentional rather than decorative, reinforcing the precision and intelligence that Hoppr’s product delivers, rather than just making things move for the sake of it.
A Better Experience on the Backend
The front-facing improvements are obvious, but the backend changes matter just as much for long-term maintainability.
The old Squarespace setup required hunting through nested section settings to make simple edits, with no consistent structure between pages. The new WordPress build uses custom fields to give the Hoppr team a clean, organized editing experience. Content is structured and labeled clearly, so updating a team member, swapping out a case study, or editing a call to action is straightforward — no developer required for day-to-day changes.
Better organization now also means fewer headaches later when the site needs to grow.
The Takeaway
A website isn’t just a digital brochure — it’s infrastructure. The old Squarespace site was costing Hoppr in page speed, SEO visibility, brand credibility, and internal time spent on basic updates. The rebuild addressed all of it.
Performance score from 42 to 94. SEO from 77 to 100. Core Web Vitals: passing. A custom design that actually reflects what Hoppr is building. And a backend that the team can actually use.