Industries We Serve
Websites built around how your industry sells.
Custom WordPress design, development, and SEO for law firms, financial institutions, home builders, and software companies, documented industry by industry with the case studies and numbers behind each approach.
Web Design and SEO Built Around How Your Industry Sells
A law firm, a community bank, a production home builder, and a software company all need a fast, well-structured WordPress site. They do not need the same site. The firm is judged on whether a potential client picks up the phone. The bank is judged by a compliance officer and a customer checking branch hours from a parking lot. The builder is judged on whether a buyer can find a four-bedroom plan in the right community and trust that the price is current. The software company is judged by a buyer comparing five tools in a browser tab, and by the search engines and AI assistants that decided which five.
Those differences shape the architecture, the content model, the integrations, and the search strategy, so we document how we approach each industry rather than offering one template for everyone. Each guide below covers what we build, the problems we find most often in that industry, the numbers from our own client work, and answers to the questions we hear on discovery calls.
Industry Guides
Start with the one closest to your business. Each page links to the case studies behind it.
Law Firms
Practice-area architecture, attorney profiles, intake that works from a phone, and the structured data that puts a firm in local packs and AI answers. Built on the James Scott Farrin and Cordell & Cordell rebuilds.
Law Firm SEO
Ongoing search work for firms: technical SEO fixed in the theme, practice-area and location architecture, local SEO for every office, authority building, and AI search visibility. From the team that rebuilt farrin.com and cordellcordell.com.
Financial Services
Banks, credit unions, trust companies, and advisory firms: verified WCAG accessibility, branch data synced from one source, minimal plugin footprints, and calculators built into the brand.
Home Builders
Communities, floor plans, and available homes modeled as structured inventory, multi-market local SEO, and integrations with construction tracking, so the site sells while you build.
SaaS Web Design
Software company websites on hand-coded WordPress: design that matches the product, Core Web Vitals engineered in, a CMS marketing can run, and migrations from Webflow, Squarespace, or headless builds. Built on the Hoppr, Dragonboat, and doxy.me rebuilds.
SaaS SEO
Developer-led SEO for software companies: rendering and crawlability fixed in the code, an architecture that covers every buyer intent, bottom-of-funnel content, and AI search visibility.
What Carries Across Every Industry
The specifics change by sector. The foundation does not.
Hand-coded WordPress themes
No page builders and no commercial theme carrying features you will never use. A theme written for your content loads faster, is simpler to secure, and is easier for your team to edit. See our WordPress development services.
Speed as a requirement, not a tuning pass
Core Web Vitals are designed in from the first template. Dragonboat’s rebuild cut Largest Contentful Paint from 15.7 seconds to 2.3, and Hoppr launched with a 100/100 SEO score, because performance was the architecture rather than an afterthought.
Structured data and AI visibility
Organization, LocalBusiness, Service, Product, and FAQPage schema, consistent entities, and direct-answer content, so search engines and AI assistants can read and cite the site. Our AI optimization work covers this in depth.
Migrations that keep your rankings
Every existing URL mapped and redirected one to one, internal links updated, and Search Console watched daily through launch week. Domain changes and platform moves should not cost you the search equity you spent years earning.
Selected Industry Work
One project from each industry guide: a law firm, a home builder, a bank, and a software company.
James Scott Farrin
How a 15-office NC personal injury firm moved off a proprietary platform to a custom WordPress theme still in production more than five years later.
TBG Homes
Fidelity Bank
HOPPR
Not on the List?
These guides cover the industries we have written up in the most depth, not the only ones we work in. Our case studies also include an agricultural technology company (Verdesian), a craft distillery with an online store and event ticketing (Timber Creek), a business advisory firm (Sumus), and a digital marketing agency (Go Fish Digital). The approach is the same in every case: understand how the business is found and judged online, then build the site around that. If your industry is not here yet, tell us about it and we will show you how we would approach it.
Ready for a website built for your industry?
Book a discovery call and we will walk through what your current site is doing well, where it is costing you, and what we would build instead.