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Industries We Serve

Websites built around how your industry sells.

Custom WordPress design, development, and SEO for law firms, financial institutions, home builders, and software companies, documented industry by industry with the case studies and numbers behind each approach.

Web Design and SEO Built Around How Your Industry Sells

A law firm, a community bank, a production home builder, and a software company all need a fast, well-structured WordPress site. They do not need the same site. The firm is judged on whether a potential client picks up the phone. The bank is judged by a compliance officer and a customer checking branch hours from a parking lot. The builder is judged on whether a buyer can find a four-bedroom plan in the right community and trust that the price is current. The software company is judged by a buyer comparing five tools in a browser tab, and by the search engines and AI assistants that decided which five.

Those differences shape the architecture, the content model, the integrations, and the search strategy, so we document how we approach each industry rather than offering one template for everyone. Each guide below covers what we build, the problems we find most often in that industry, the numbers from our own client work, and answers to the questions we hear on discovery calls.

Industry Guides

Start with the one closest to your business. Each page links to the case studies behind it.

01

Law Firms

Practice-area architecture, attorney profiles, intake that works from a phone, and the structured data that puts a firm in local packs and AI answers. Built on the James Scott Farrin and Cordell & Cordell rebuilds.

Law firm web design
02

Law Firm SEO

Ongoing search work for firms: technical SEO fixed in the theme, practice-area and location architecture, local SEO for every office, authority building, and AI search visibility. From the team that rebuilt farrin.com and cordellcordell.com.

Law firm SEO services
03

Financial Services

Banks, credit unions, trust companies, and advisory firms: verified WCAG accessibility, branch data synced from one source, minimal plugin footprints, and calculators built into the brand.

Financial services web design
04

Home Builders

Communities, floor plans, and available homes modeled as structured inventory, multi-market local SEO, and integrations with construction tracking, so the site sells while you build.

Home builder web design and SEO
05

SaaS Web Design

Software company websites on hand-coded WordPress: design that matches the product, Core Web Vitals engineered in, a CMS marketing can run, and migrations from Webflow, Squarespace, or headless builds. Built on the Hoppr, Dragonboat, and doxy.me rebuilds.

SaaS website design
06

SaaS SEO

Developer-led SEO for software companies: rendering and crawlability fixed in the code, an architecture that covers every buyer intent, bottom-of-funnel content, and AI search visibility.

SaaS SEO services
0 % Organic traffic growth for James Scott Farrin in the year after launch, 5,300 to 20,500 monthly visits (Semrush)
0 % Organic traffic growth for TBG Homes in the five months after launch
0 % Smaller homepage HTML after rebuilding Fidelity Bank, 595 KB to 87 KB (archived copies)
AA WCAG conformance level reached by The Trust Company of North Carolina, independently verified

What Carries Across Every Industry

The specifics change by sector. The foundation does not.

Hand-coded WordPress themes

No page builders and no commercial theme carrying features you will never use. A theme written for your content loads faster, is simpler to secure, and is easier for your team to edit. See our WordPress development services.

Speed as a requirement, not a tuning pass

Core Web Vitals are designed in from the first template. Dragonboat’s rebuild cut Largest Contentful Paint from 15.7 seconds to 2.3, and Hoppr launched with a 100/100 SEO score, because performance was the architecture rather than an afterthought.

Structured data and AI visibility

Organization, LocalBusiness, Service, Product, and FAQPage schema, consistent entities, and direct-answer content, so search engines and AI assistants can read and cite the site. Our AI optimization work covers this in depth.

Migrations that keep your rankings

Every existing URL mapped and redirected one to one, internal links updated, and Search Console watched daily through launch week. Domain changes and platform moves should not cost you the search equity you spent years earning.

Selected work

Selected Industry Work

One project from each industry guide: a law firm, a home builder, a bank, and a software company.

View all projects
Law Offices of James Scott Farrin homepage on the custom WordPress theme
Custom Development SEO WordPress

James Scott Farrin

How a 15-office NC personal injury firm moved off a proprietary platform to a custom WordPress theme still in production more than five years later.

286%Estimated organic traffic growth in the 12 months after launch, 5,300 to 20,500 monthly visits (Semrush)
5+ yrsSame custom theme in production since the December 2020 launch (archived copies)
78K+People the firm has recovered more than $2 billion in total for, as reported on farrin.com
Visit https://www.farrin.com/

Not on the List?

These guides cover the industries we have written up in the most depth, not the only ones we work in. Our case studies also include an agricultural technology company (Verdesian), a craft distillery with an online store and event ticketing (Timber Creek), a business advisory firm (Sumus), and a digital marketing agency (Go Fish Digital). The approach is the same in every case: understand how the business is found and judged online, then build the site around that. If your industry is not here yet, tell us about it and we will show you how we would approach it.

Ready for a website built for your industry?

Book a discovery call and we will walk through what your current site is doing well, where it is costing you, and what we would build instead.

or call 919-200-0201