Search Generative Experience was Google’s experimental label for its generative AI search feature, now fully launched as AI Overviews. SGE/AI Overviews use large language models to synthesize answers from multiple web sources and present them at the top of the SERP with cited links. The shift from ten blue links to AI-generated summaries represents the most significant change to search in decades, requiring marketers to adapt content strategies to earn citation in AI-generated answers rather than just traditional organic rankings.