What is Featured Snippet?

A featured snippet is a highlighted box that appears above the regular search results, pulling a direct answer, list, or table from a page to answer the searcher’s question immediately. It’s sometimes called position zero, since it appears above even the first ranked organic result on the page.

Structuring content to directly and concisely answer a specific question early in the page, using clear headings, numbered steps, or short definitions, gives Google an easy passage to pull from. The page usually still needs to rank well organically first, since Google typically draws featured snippets from pages already on page one.

Usually, since it puts a page in the most visible position on the results page, though it can occasionally reduce clicks if the snippet itself fully answers the question. For most business queries, especially ones leading toward a service or product, a featured snippet still drives meaningfully more visibility and traffic than a standard listing.