A featured snippet is a special SERP element where Google extracts a portion of a webpage’s content and displays it in a highlighted box at the top of the results page — often called ‘position zero.’ Snippets can appear as paragraphs, numbered lists, tables, or videos. Earning a featured snippet for a target query significantly increases visibility and click-through rate. Optimizing for featured snippets involves directly answering specific questions with concise, clearly formatted content.