ChatGPT Search is OpenAI’s integration of real-time web search into ChatGPT, enabling the model to retrieve current information and generate cited answers rather than relying solely on training data. Users with ChatGPT Plus access can get up-to-date answers with source links directly in the chat interface. For marketers, ChatGPT Search represents a new discovery channel — content that is authoritative, well-structured, and frequently cited has greater potential to be surfaced as a source in AI-generated search answers.