Agentic AI refers to AI systems that can plan, make decisions, use tools, and execute multi-step workflows with varying degrees of autonomy — going beyond simply answering a single question. Agents can browse the web, write and run code, call APIs, manage files, and chain together complex sequences of actions to complete a goal. In marketing and business operations, agentic AI is being applied to tasks like automated reporting, content research pipelines, CRM updates, and campaign management.