Custom WordPress Theme & Technical Performance Overhaul: Engineered a completely bespoke WordPress theme from the ground up to replace a bloated, restrictive template. Prioritizing clean architecture and semantic HTML, I transformed the site’s performance—significantly dropping load times, improving Core Web Vitals, and modernizing user workflows. The final build paired custom-tailored administrative functionality with a robust technical SEO foundation, ensuring the site is optimized for search engines while delivering a seamless, high-speed UX.