Go Fish Digital: Designing and Building an Agency’s Own Site
Client: Go Fish Digital (a four-time Inc. 5000 agency, acquired by Agital in 2024)
Industry: Digital Marketing Agency
Timeline: Launched January 2022; in production until mid-2025
Services: Web Design, Custom WordPress Development, Performance Optimization, Technical SEO
During my tenure as Director of Design and Development at Go Fish Digital, I took a hands-on approach to rebuilding our agency’s digital home. I personally designed and developed a bespoke WordPress theme tailored to handle complex content layouts without sacrificing speed. By prioritizing database optimization, clean asset management, and strict technical SEO protocols, I successfully elevated the platform’s organic health and performance metrics. This project represents the intersection of my design vision and engineering principles, delivering an incredibly fast, easily manageable enterprise marketing asset.
An agency’s own website is the hardest client brief there is: every SEO and design professional on staff has an opinion, and prospective clients judge the agency by it. The theme I built went live in January 2022 and carried the agency through its acquisition by Agital in February 2024, staying in production for roughly three and a half years before the combined company moved to a new platform in 2025.