Led the end-to-end engineering overhaul of Doxy.me’s web platform, rebuilding a complex, previous custom build that relied heavily on JavaScript. While maintaining pixel-perfect fidelity to the original design, I re-architected the entire front-end into a custom-coded WordPress theme. By replacing redundant JS execution with semantic HTML and optimized database querying, I significantly dropped page load times and stabilized Core Web Vitals. This project successfully blended a strict design preservation requirement with a massive boost in performance, technical SEO health, and backend manageability.