Glossary
Grow your expertise with curated industry terms on WordPress, SEO, AI, performance, and growth.
Temperature
A parameter that controls the randomness and creativity of an AI model's output.
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The basic unit of text that a language model processes, roughly equivalent to a word or word fragment.
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A content architecture strategy that organizes related content around a central pillar page to build topical authority.
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The depth of expertise a website demonstrates on a specific subject area, as perceived by search engines.
Read full definitionTransformer Model
The neural network architecture that underlies modern large language models and many AI systems.
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The disciplines of designing how a product looks (UI) and how users experience using it (UX).
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Tags added to a URL to track the source, medium, and campaign of website traffic in analytics.
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A database optimized for storing and searching embeddings (vector representations of data) for AI applications.
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A system for tracking changes to code over time and enabling collaboration among developers.
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Adapting content to rank for the conversational, question-based queries users make through voice assistants.
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The ITI template vendors complete to report accessibility conformance: how it differs from an ACR, the four conformance levels, and...
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WCAG explained: the four principles, success criteria, Levels A, AA and AAA, what changed in 2.1 and 2.2, which laws...
Read full definitionWeb Hosting
A service that stores website files and makes them accessible on the internet.
Read full definitionWebpack / Build Tools
Software that bundles and optimizes code assets for production web deployment.
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The process of moving a website from one platform, host, or URL structure to another.
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A low-fidelity visual blueprint of a webpage's layout and content structure.
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The leading e-commerce plugin for WordPress that enables online stores and product sales.
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A software add-on that extends or adds functionality to a WordPress website.
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A file that lists all important pages on a website to help search engines crawl and index them.
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A search query that is answered directly on the SERP without the user needing to click through to a website.
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An AI model's ability to perform tasks with no examples (zero-shot) or a small number of examples (few-shot) provided in...
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AI Visibility Monitoring: How to Track What AI Says About Your Brand
How to find out whether ChatGPT, Perplexity and Google AI Overviews mention your brand, get the facts right and cite...
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How to Track Custom Query Parameters and A/B Tests in GA4
Track custom query parameters and A/B test variants in GA4 using event parameters and custom dimensions. Full Google Tag Manager...
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UTM Parameters for Google, Meta, and TikTok Ads (and How to Capture Them in WordPress Forms)
UTM setup for Google, Meta and TikTok ads, then capturing them in Gravity Forms and Ninja Forms with a cookie...
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