Glossary
Grow your expertise with curated industry terms on WordPress, SEO, AI, performance, and growth.
Alt Text
Descriptive text added to an image's HTML tag that describes the image for search engines and screen readers.
Read full definitionMeta Tags
HTML snippets that describe a webpage's content to search engines and browsers.
Read full definitionCanonical Tag
An HTML tag that tells search engines which version of a URL is the preferred, authoritative page.
Read full definitionIndexability
Whether a search engine is able to store and include a webpage in its search index.
Read full definitionCrawlability
The ability of search engine bots to access and navigate the pages of a website.
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Structured data code added to a webpage to help search engines understand and display content more richly.
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A file that lists all important pages on a website to help search engines crawl and index them.
Read full definitionLink Building
The process of acquiring backlinks from other websites to improve search authority.
Read full definitionBacklink
A link from one website that points to a page on another website.
Read full definitionDomain Authority
A score predicting how well a website will rank in search engine results.
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The page displayed by a search engine in response to a user's query.
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The underlying goal or motivation behind a user's search query.
Read full definitionKeyword Research
The process of identifying the search terms your target audience uses to find your products or services.
Read full definitionOrganic Traffic
Website visitors who arrive through unpaid search engine results.
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Optimizing content around topic relevance and semantic relationships, not just keywords.
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Actions taken outside your website to build authority and improve search rankings.
Read full definitionOn-Page SEO
Optimization of individual page content and HTML elements to improve search rankings.
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Optimization of a website's backend infrastructure for search engine crawling and indexing.
Read full definitionSearch Engine Optimization (SEO)
The practice of improving a website's visibility in unpaid search results.
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