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Glossary
Grow your expertise with curated industry terms on WordPress, SEO, AI, performance, and growth.
Pay-Per-Click (PPC)
An online advertising model where advertisers pay each time a user clicks on their ad.
Read full definitionGoogle Ads
Google's online advertising platform that displays paid search and display ads across Google's network.
Read full definitionDisplay Advertising
Visual banner ads served across websites, apps, and platforms within an ad network.
Read full definitionRetargeting
Serving ads to users who have previously visited your website or engaged with your content.
Read full definitionOnline Reputation Management (ORM)
The practice of monitoring and influencing how a brand is perceived online.
Read full definitionBrand Equity
The value a brand holds based on consumer perception, recognition, and loyalty.
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