When evaluating a website, one might think the only important element to a site is the information being provided. Although content is crucial for providing an identity and service, the way the subject matter is being presented is ultimately what will properly inform and satisfy customers. Aside from understanding how to structure your site, color schemes play a huge roll in what attracts attention. This allows the information to be digestible and appealing instead of muddled and overwhelming. Here is a guide on how to optimize your use of colors to better your sites appeal.